Built by Marketing Expert and Former Tower
In 2009 Dennis Wencel founded TowProgram. Before entering the towing industry, Dennis worked more than a decade for large advertising and marketing agencies. His consumer-focused marketing plans delivered successes for notable brands including GlaxoSmithKline, Peterbilt Trucks, Nordic Track, and Zippo. Dennis also lead the acquisition marketing group for Peapod.com and their expansion to many markets across the United States.
In 2003 answering the call to run his own business, Dennis partnered with a family member and entered the towing industry. He quickly grew the business by applying a consumer-focused branding and marketing plan. The company quadrupled its sales over seven years and was sold in 2009.
10+ years in marketing + 10+ years in towing = successful towing company marketing
TowProgram.com was started by Dennis Wencel with the focus on providing quality online marketing services to the towing and recovery industry. After selling his towing company in 2009, Dennis wrote the Black Book of Towing in an effort to transfer his knowledge and experience to other towers looking to cost-effectively grow their towing businesses.
TowProgram’s cost-effective marketing solutions present the best value for towers looking to increase cash customer calls. The program is an ever-evolving mix of the latest online marketing techniques designed to deliver value and expand the brand of a towing company. Since it is not tied to any particular technology or tool, the program can evolve as products that deliver more value for towers nationwide emerge.