20 Mar 2015
We see a lot of tow truck pictures here at TowProgram.com. With the average towing company website containing no less than 20 images we have experienced our share of bad tow truck pics. That is why I was so delighted to see the March 2015 issue of Tow Times Magazine feature an article about how to take a good tow truck picture. The article provides clear detail on how to make your truck look great. Tow Times doesn’t release their magazine online but I do have an image of the article from Van’s Towing’s Facebook page here.
Here are some of the highlights from the article:
1) Wash the Truck (I know, but you’d be surprised…)
2) Cloudy days are best. Always have the light source (sun) at your back when taking the photo.
3) Shoot the truck from an angle. The best angle is called Front 3/4 Angle. The resulting picture should be 1/4 front and 3/4 side of the truck. Just search Front Three Quarter Angle in Google Images and you will have all sorts of examples.
4) Position camera above the “belt line” of the truck (usually about the height of the bottom of the door glass). This way the picture features more of the truck and lettering and less of the undercarriage and tires.
5) Choose a nondescript background. Its your truck’s time to shine so don’t let it be overshadowed by the stadium or fancy hotel in the background. I often recommend park or mall parking lots on Sunday mornings. Tow Times suggests using a business park or a gravel pit. They all work so long as they don’t overshadow your truck.
Since we are often judged by our trucks its vitally important we take a few minutes to ensure the trucks look their best. Spending an hour or two to get some great shots will serve you for years to come.
Tow Times is an excellent resource for our community. The good folks at this magazine work hard to gather and present important information to the towing industry. If you do not already subscribe to Tow Times consider doing so. Subscription information can be found here.
25 Feb 2015
One of the horrors of working in the towing business is we all know someone who has been touched by a roadside accident. Now that the Move Over Law exists in all 50 states its partly our responsibility as emergency vehicle operators to get the word out about what every motorist should do when they see a squad car, tow truck or fire truck in a lane or on the shoulder.
The Florida law is typical and reads:
- On a two-lane roadway, you are required to slow to a speed that is 20 miles per hour less than the posted speed limit.
- If the speed limit is 20 miles per hour or less, you must slow down to five miles per hour.
- If you are driving on an interstate or roadway with multiple lanes of travel in the same direction, and you approach an emergency or law enforcement vehicle parked along the roadway, you must vacate the lane closest to that vehicle as soon as it is safe to do so. If you are not able to safely move over, you must slow down to a speed of 20 MPH below the posted speed limit unless directed otherwise by a law enforcement officer.
- Violating the move over law puts both yourself and a public safety professional at risk.
The law has plenty of bite to it but I feel the real behavior adoption will occur when people make a personal connection to the issue and understand lives really are at stake. My client John Reynolds from Pizzagoni’s Towing in Brentwood, CA sent me this link to a video produced to help spread the message about just that concern. I think its excellent and should be posted on every tower’s social media outlets and websites.
12 Dec 2014
2015 Tow Show Schedule
The 2015 tow show schedule will bring all sorts of new and exciting experiences to the towing industry. Tow Shows are a great way to learn more about our industry, improve your towing business and meet some folks who know what you go through all day long. Below is a list of shows we are aware of. If we need to add or update a show on this list please let us know!
09 Dec 2013
This is our 2014 Tow Show Schedule. Click to see our 2015 Tow Show Schedule.
2014 promises to be another great year for tow shows. As the economy improves towers nationwide will be flocking to tow shows to see the latest trucks, technology and teachings. Be sure to catch the TowProgram team on the road again this year helping towers cost effectively target cash call customers with internet advertising. Below is the 2014 tow show schedule. Do you have a show that is not listed below? Just drop us a line and get added to the list.
April 10-13 – Florida Tow Show®, Hilton Across from Disney Village, Orlando, Fl.
May 15-17 – American Towman Showplace, Las Vegas Tow Show, Southpont Hotel, Las Vegas, NV
May 17-18 – New Hampshire Towing Association Tow Show, Hampton Beach State Park, NH.
603-863-4206 , firstname.lastname@example.org • www.nhtowingassociation.org
June 20-22 – Wisconsin Towing Association Annual Convention and Truck Show – Chula Vista Resort (608-254-8366), Wisconsin Dells, WI.
WTA Office, 608-833-8200 ext.11 email@example.com
Aug. 7-9 – Tow Expo, Texas – Henry B. Gonzalez Convention Center, San Antonio, TX.
Aug. 22-23 – The NW Tow Expo sponsored by the Towing and Recovery Association of Washington, Silver Reef Casino, Ferndale, WA.
Sept. 19-21 – Tennessee Tow Show hosted by Tennessee Tow Truck Association & Tow Times. Chattanooga Convention Center, Chattanooga, TN.
www.TennesseeTowShow.com Brenda Faulman (Tow Times) 407-327-4817, Brenda@towtimes.com or David Williams (TTTA) 615-306-9891,David@towproservices.com.
Sept. 25-28 Midwest Regional Tow Show, Great Wolf Lodge, Mason, OH, 877-341-3400 or 513-7911-3555
October 9-14 – Western States Tow Show hosted by California Tow Truck Association, Town and Country Resort, San Diego, CA.
www.WesternStatesTowShow.com Karly Worl 916-617-2882.
Nov 21-23 – American Towman Exposition, Baltimore Convention Center, Baltimore, MD.
Online Advertising for Towing Companies
TowProgram has been busy lately working with towing company owners to set up an online local advertising plan that are custom built for towing companies.
12 Dec 2012
2013 Tow Show Schedule
TowProgram attends several tow shows each year offering seminars on a variety of topics to help tow companies become more profitable. We always have show floor space to discuss our Black Book of Towing and our Cash Call Builder Online Advertising Plan for Towers.