Looking to Support a Good Cause This Holiday Season?

I have a Google Alert that gives me a routine update of news about our industry and so often it is relaying negative stories about towing and towers so I was delighted to see this news item about the fine folks at the Conference of Northeast Towing Associations who are gathering the troops to help bring a bit of Christmas Cheer to the people struggling in the wake of hurricane Sandy.

Our hats off and beacons on for the good members and partner associations of the Conference of Northeast Towing Associations. The entire press release is below.
PRESS RELEASE
December 10, 2012
CNTA ASSISTS OPERATION JERSEY SHORE SANTA
In the wake of Hurricane Sandy, many families at the Jersey Shore lost their belongings and their homes.
While numerous groups and organizations are helping with the here & now needs of those who have been
displaced, Operation Santa was created to bring Christmas to these families.
The Conference of Northeast Towing Associations (CNTA) and its member states have joined forces for a
“Towers Toy Drive” to benefit victims of Super Storm Sandy. Sandy has devastated many areas along the
east coast but New Jersey has been her greatest victim affected countless families. Garden State Towing
Association of NJ (GSTA) has organized food and clothing drives and is working with state and local
organizations to help the many families left homeless in her wake. CNTA and its members are opening their
hearts and wallets to purchase new unwrapped toys and gift cards for boys or girls between the ages of
infant and sixteen.
Our convoy of trucks will make its delivery to Operation Jersey Shore Santa on Friday, December 14th. To
make a donation, please contact Mary Leigh Barbusin at 732-530-4782 or by email at mlb@gsta.org or
Cindy Martineau at Cynthia J Martineau, CNTA Secretary, 508-303-6699 or outlandishskye@earthlink.net.
Thank you for your generosity during this holiday season!
The CNTA is a consortium of 10 state towing associations (CT, MA, MD, ME, NH, NJ, NY, PA, RI, VT)
representing the interest of approximately 3000 members. As the official workshop for the Northeast, CNTA
works on solving the challenges that face our industry and directly affect the states in the northeast
corridor.

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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2012 Western States Tow Show Official Schedule

So much to do and so little time. The 2012 WSTS is upon us and it is jam-packed witWestern States Tow Showh exhibits, events and fun stuff to do. Of course everyone is planning to attend Dennis’ seminar on Online Advertising for Towing Companies 10am Friday morning but after that what is everyone going to do? I hear the golf outing will be well attended and the evening hospitality rooms will be bopping and I see there will even be an outdoor movie. With perfect weather forecasted for this weekend’s tow show that looks like a can’t miss event.

Here is a link to the official Tow Show Schedule  but as in all things in life it is subject to change. And remember we are in booth 510.

Oh, I almost forgot. The TowProgram.com seminar this year is all about understanding how to value one online opportunity verses another. There is so much noise out there about online advertising that it is often difficult to know what to do. In 45 minutes I hope to explain the best path to online success for towing companies. The seminar this year is “Getting Google to Work for You” which will give you an idea of who we want to target with our online messages.
I look forward to seeing you there.

Dennis

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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The Towing Industry Looses Its “Godfather”

We did not personally know Steve Cardinale but after reading the message sent by the California Tow Truck Association we were moved to include it here. Imagine the industry we would have if every tower was a bit more like Steve. Below is the message from the CTTA in its entirety.

It is with a saddened heart I must share with you the loss of a great friend, teacher and mentor to so many throughout the Towing and Recovery world.  Steve Cardinale, The Godfather of Towing, passed away Monday April 23, 2012 and will be missed by many.The Godfather of Towing

Steve ran Atlas Towing in the Bay Area throughout the ‘70s and ‘80s. He earned his nickname “The Godfather of San Francisco” during this time because he was so well liked by customers and competitors. Steve helped start the Greater Bay Area Chapter of CTTA, was awarded “Member of the Year” in 1982 and served as Chapter President in 1987. It was during his stint as President that he began some early tow truck training and safety instruction. Also in 1987, the Towing and Recovery Association of America honored him with the Distinguished Service Award. In 1989 Steve was inducted into the Towing and Recovery Hall of Fame in Chattanooga, TN and in 1993 he received the CTTA Life Achievement Award. In 2005 CTTA awarded him with the CTTA Humanitarian Award. These are just a few of the many awards and achievements bestowed upon Steve.

Soon after selling Atlas Towing, Steve was asked to begin development of the CTTA education program. He eagerly accepted and served as Training Director for the CTTA for 20 years, developing, improving and teaching towing professionals throughout California and across the country. Steve was soon dubbed The Godfather of Towing.  

Steve officially retired in April 2008, but was still known to attend classes, train our instructors and serve as a consultant for the industry.

Our thoughts and prayers go out to Steve’s family in this time of loss. The family has asked for some family time over the next few days and we will forward information regarding the memorial service when the arrangements have been completed.

Respectfully,

Glenn Neal

 

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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Great Show This Year, Can’t Wait for Florida Tow Show 2013

The TowProgram team had a great time at the Florida Tow Show. Dennis delivered a seminar on Web Marketing for Towing Companies to a packed, standing room only crowd. We met all sorts of towers and had several conversations with towers looking for web advertising for their towing companies.

Some of our highlights for the show: Tow Marketing Florida Tow Show

- Our jam-packed seminar on Towing Company Marketing. Great questions, great sharing and many good ideas to help improve online marketing efforts for towers.

- Meeting with the Towers. We has a chance to have several in-depth conversations with towers about the challenges they have faced with their online situations.

- Seeing the New Products. At every show I always take some time to check out the new products and the FL Tow Show did not disappoint. Keep an eye out in my Black Book column in T&R Footnotes for notes on what impressed me at the show.

- The amazing team of volunteers from the Professional Wrecker Operators of Florida for a job well done. Just a great show all around.

Below is a photo from the balcony of the Beacon Software Hospitality Party Friday night. The guys from Beacon Software always throw a fun party.

Beacon Software Hospitality Party Photo

 

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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2012 Tow Show Schedule

With the year coming to an end I thought it would be a good time to talk about the 2012 Tow Show Schedule. Many changes are afoot on the schedule this year with a few location changes and some date changes as well.

2012 Tow Show Schedule

 


Florida Tow Show

April 19 – 22

Hilton Orlando Lake Buena Vista Orlando, Fla.

The Florida Tow Show has the reputation as the best tow show in the country. Created with the family in mind the Florida Tow Show is held at the Hilton on the Disney grounds. If you haven’t yet made a trip to this show now it the time.  Seminars are offered free to attendees and a the exhibit floor is packed with everything for the towman.

New Hampshire Towing Association Hampton Beach Tow Show

May 19 – 20 – Hampton, New Hampshire

603-863-4206 – www.nhtowingassociation.org


Empire State Towing and Recovery Association 2012 Tow Show

June 1 – 3 Lake George, N.Y.

518-543-6630  www.estranys.com

After meeting some of the folks on the NY State Towers Association at Baltimore this year it looks like TowProgram will be making a trek to the Finger Lakes region of Upstate New York to attend this show. We’ve heard good things and look forward to getting to know the fine folks from NY a bit better. Vendor attendance should be up for this show in 2012 due to the Western States Tow Show move to October.


South Dakota Professional Towing Association Tow Show and School

June 1-3 Ramada Inn Sioux Falls, SD.

605-334-3160


Wisconsin Towing Association Annual Convention and Truck Show

June 15 – 17 Chula Vista Resort, (608-254-8366) Wisconsin Dells, Wis.

WTA Office, 608-833-8200 ext. 11


The NW Tow Expo sponsored by the Towing and Recovery Association of Washington

August 17 – 18 Silver Reef Casino Ferndale, WA.

509-782-7170 www.towingandrecovery.org


Professional Towing and Recovery Operators of Illinois

August 17 – 19 Tinley Park Holiday Inn Convention Center Tinley Park, Ill.

800-286-0519 www.towingillinois.com

After a several year stay in Naperville the Illinois show is on the move back to the Southern Suburbs.


Indiana Towing & Wrecker Association 2012 Trade Show & Rodeo

September 6 – 10 Radisson Hotel at Star Plaza Merrillville, Ind

Tom Bertagnolli, 219-927-2100  Tom Bertagnolli tombertagnolli@gmail.com


Tennessee Tow Show

September 13 – 15  Chattanooga Convention Center Chattanooga, Tenn.

David Williams 615-306-9891


Midwest Regional Tow Show

September. 27 – 30  Great Wolf Lodge  Mason, Ohio

877-341-3400   www.trao.org

Consistently voted one of the best tow shows in the country the gang of the Ohio Tow Association really know how to put on a show. This show always features excellent seminars and a large roster of companies on the exhibit floor. 2012 will surely be the same great show. If you’re in the Midwest or Mid-Atlantic region this family friendly show is not to be missed.


The California Tow Truck Association Show

October 4-6 Town & Country Resort & Convention Center, San Diego, CA.

www.ctta.com/wsts.html

After a several year run in Reno the Western States Tow Show is on the move. As we first reported in October the Western States Tow Show has found a new home and a new weekend. The irresistible San Diego location and the new fall date will surely return this great show to is rightful place as The Hottest Show in the West. No doubt this show and the fine people from the CTTA will ensure your time spent at this show will be both informative and fun.

See you in October!


The 2012 Baltimore Tow Show

November 16-18 Baltimore Convention Center Inner Harbor Baltimore, MD

www.towshow.com/

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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Baltimore Tow Show

What a great weekend in Baltimore. We had a chance to meet with several of our current clients and were able to talk to many people interested in our online advertising solutions for towing companies. Our seminar was well attended and we had great questions and discussions.

I know it was a bit crowded after the seminar so if we didn’t get a chance to speak feel free to give me a call any time at 888-834-1123.

The Baltimore Tow Show floor was packed with service and product suppliers offering just about everything a tower could ask for. And even through the nice weather drew attendees outdoors for the last glimpses of mild weather before old man winter takes over we were able to speak with any towers from across the US and even in Canada and Mexico!

Thanks to all who attended our Baltimore Tow Show seminar and stopped by our booth. We look forward to speaking with you in the coming weeks.

Dennis

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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Baltimore Tow Show – Tow Company Advertising Specialists

The team from TowProgram are gearing up for the Baltimore Tow Show. We have the “Hard to Find, Tough to Beat” location on the West wall of the show. We will be at the tow show promoting our online advertising plans for towers as well as the Black Book of Towing.

Baltimore Tow Show

Booth Location

So check us out on the floor of the Baltimore tow show and also

attend our seminar on online advertising for towers on Sunday morning.
See you in Baltimore.

TowProgram

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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2012 Western States Tow Show

The Western States Tow Show is On The Move both in location and season! After over a week of playful banter on the Facebook page the CTTA board has announced the new home for the show. San Diego is the new show location and the first weekend in October is the new time.

2102 western states tow showThe 2012 Western States Tow Show will in San Diego October 4-6
Location: Town & Country Resort

It looks like a great location just West of I-5 on I-8.

We look forward to the official release from the CTTA soon.

See you in October!

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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Tower Promotes Breast Cancer Awareness

As originally reported at mlive.com Northern Michigan tower Tim Baller, owner of Tim’s Towing & Body Shop has painted one of his wreckers pink in an effort to both honor his mother who recently lost her battle with breast cancer and to raise awareness of and funds to fight the disease.

Ballor said when customers specifically request the pink tow truck, he plans to donate a portion of the sale toward cancer research.

“We’re going to be using it throughout, but when they request it, a portion of (the towing cost) goes to the American Cancer Society,” Ballor said.

What a great way for a towing company to get some positive publicity about our industry. So often its the negative side of towing that gets all of the credit. Thanks Tim.

D

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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Find the Right CC Processing Solution for You

Another reason I love tow411.net!

After posting a link to my cc processing article on tow411.net another forum member posted this link. Its to a company called Fee Fighters. They are committed to helping merchants lower their credit card processing fees and have several tools you can use to get the best rate for your credit card processing.

They also have a cool little tool to tell you if Square, the nifty credit card reader that works with your smart phone is right for you. Check it out at http://feefighters.ca/square-calculator. Its a great tool and completely free!

Happy savings!

D

 

Dennis@TowProgram.com

Dennis@TowProgram.com

TowProgram Delivers Profit Solutions for the Business Side of Towing Our tow company advertising plans are contract free and have a proven track record of success. The Black Book of Towing offers 100 Ways to Make More Money with your tow company.

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