The TowProgram team are just back from Reno and another successful CTTA Western States Tow Show. Attendance seemed to be down this year no doubt due to the tough economy. I actually wrote an article about this subject for Towing & Recovery Footnotes called “Getting the Most of Your Tow Show Trip” that talks about how, in addition to enjoying the company of other towers, owners can actually benefit from the investment of a trip to a tow show with a little prep.
The classes I gave on Tow Company Marketing were well attended and I was happy with the topics I covered. I think we were a little too technical for in the Friday seminar called “Internet Advertising for Your Tow Company” partly due to the fact that I want to make sure I am giving as much information as possible to the folks taking time to attend my classes. I am sending out my follow up information to attendees and look forward to helping them with their online programs.
Saturday afternoon’s class “The Dos and Don’ts of Tow Company Advertising” was also a hit and even with the late hour the attendees were engaged and asking great questions. We sold out of The Black Book of Towing and are shipping copies to buyers from the office this morning to show buyers.
I know I have said this before but attending a tow show is such a rewarding experience for me personally. I really enjoy being able to directly interact with my customers and other towers. I like making a connection with towers and being able to offer a truly effective solution to a real company challenge they face. The overall response I get from towers is so positive it makes me want to spend the entire year attending shows. But then who would keep Tow Program’s offices running? We all know about the playing mice…
I also have to mention all of the hard work by the CTTA Board and members. They came together to overcome some real challenges and put on a good show. Thanks for the effort!
Until next year Reno!